Networking Music #1

Posted: October 28, 2014 in Networking Music.

Today Tim introduced us to the module and discussed the final brief!

Looking at music since the agricultural age and how the industrial revolution had changed the way music was consumed. Printing and publications became much easier to replicate and produce on mass scales and so did the vinyl industry. Then we scanned over the concept of Fordism and the beginning of mass manufactured items.


Harris Ford, was at the forefront of the mass industrial revolution. He basically standardised the items and made them cheaper therefore more accessible to the public, As if it were a method or science.”

Then we looked at how the internet and social media had detriment impact on the music industry.. The music industry became infantile and was forced to construct new business models that would work online. The internet consists of three layers being, Coding – (free and open source to everyone) The website itself, which is created by web designers and programmers. & then the content created by anyone. Here it created it really hard for an online business model to work because interwoven layers of programmers could make whatever they want, the users and coders who make and own the websites, & then the fact the code is open source it leaves the regulation hard to happen..

Digital Economy Act.

(google – research more)

On a quest to stabilise the market, The industry are trying to share some freemium material as a business model, such as URL’s instead of the song itself,  ..The focus turned from making money to quantification and measurement such as youtube hits and shares… these have basically gained cultural value and almost seen as a new currency.

We then looked at disruptive technology & how it effects and changes the tradition of the past in the music industry.. Technology has proven new business models to not last long as the internet is an ever-changing and growing entity. Information is becoming more accessible and at much faster rates.

Longtail Effect

The internet had invoked the ‘long tail effect’ which basically states that one song can make just as much money in three months as a smash hit will in two weeks. It doesn’t make the amount of money in a short lifespan however can sustain a healthy balance over a longer period of time. Although its commonly thought of as faulty it still allows musicians can make profit and create niche markets for themselves.

The internet had spawned a new digital age and audience however there are many divisions of popular cultures that found home before the internet, <–these being dependable customers to record labels)  This allowed the industry to capitalise on those separate groups of cultures. There was so much available on the internet in a short space of time that niche markets and followings began to fail as market. Simon Reynolds defines hyper-statis as a condition brought out by nostalgia and refers to the process of an abundance of the same work but in a different styles.  These will clog up the internet because the mass production of amaturised content prevents any development of niche followers and scenes.


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