Archive for the ‘Networking Music.’ Category

Reach. by Mr.Fitz

Posted: January 19, 2015 in Networking Music.



Funding Research

Posted: January 15, 2015 in Networking Music.

After doing some research using the links provided in lectures i found that there are a lot of funding opportunities for potential future projects or business ideas. Here is a list of some of the potential and current opportunities.

Future opportunities..

Using the Arts Council Wales


  1. Funding for creative professionals.

This is a fund for creative professionals who wish to make a sustainable living out of there art however I am not eligible yet as I am in full time education.


  1. Interest Free Loans.

‘’The scheme provides interest-free* loans to individual artists for any reasonable purpose that will assist with the costs of running a professional creative practice.’’

To be eligible for this you have to be out of education for a year but you can apply for any equipment or marketing promotions ect. This is a good opportunity should I not be successful after graduating CSM.

After browsing on I found a search engine on there called the funding wizard, here are a couple I found on there,


  1. Emerging musicians, this is a post-graduate talent program.


  1. Emerging excellence award, this is for creative individuals to apply for upto £3000.

PRS for Music Foundation.


  1. Finding New Music   – Open Funding.


To be eligible for this I need 18months professional record and also you cant apply if you’re a student so again, it is a potential route for the future. Some up and coming artists have managed to gain traction in the mainstream industry through funding.

Years & Years Take Years & Years for example. They have been awarded the best new up coming sound for 2015 and have been funded by momentum music fund. You must already have an established fan base, label or manager and is to help boost a career to the next level.

Momentum Music Fund

 Current Opportunities…

EMI Music Foundation is also from the funding wizard and provides help with instruments equipment and I am eligible to apply for upto £2000 being a student.


Reach. Project Analysis

Posted: January 13, 2015 in Networking Music.

Originally the name for this ep was ‘Today Is A New Day’ however whilst on the production process I decided that ‘Reach For The Skies’ is not only my strongest track out of the three, but also the closest I have got to finding a sound Im happy with promoting for consumption. Turning acoustic songs that were written on the guitar into full productions and trying to create an online profile, as a songwriter, writer & producer has been the very experiment and motive behind this ep.  Although what were eventually released are the same 3 tracks as planned, the aesthetic, title of the ep and the release plan had met challenges that forced me to re-think about myself as an artist and reschedule the ep release.

The Original Release Plan..

‘Today Is A New Day”


 My original release plan was to promote and release one track every Friday over three weeks in the run up to Christmas 2014. Upon the final release I would promote the download link for the ep aswell as the final track. I designed an image and posted in on my artist page to promote the ep.

Screen Shot 2015-01-13 at 03.23.31

All For You Video

Screen Shot 2015-01-13 at 03.28.54

This was supposed to be a performance teaser video however the during the editing my creative side took over.. ‘All For You’ was ready for the first release date however due to a bereavement I chose to release the track a day early. After promoting this video on Facebook through uploading to an older Youtube account, I noticed that some of my other uni work was visible too, people were sharing my older artist and profile pages and this looked unprofessional. I decided to take Kob’s advice from Ryde Studios and start a new Soundcloud page, a new Youtube page and give them all the same name specifically for the promotion of my new music. This proved difficult, my original name on my facebook artist page was Fitz. When trying to set up Youtube and Soundcloud accounts with this name it wasn’t available and I also found there was more than one artist with the same name and more Facebook fans than me, example below.

Screen Shot 2015-01-13 at 03.36.43

Screen Shot 2015-01-13 at 03.37.51

Aesthetics & Profiling…

Forced to re-think about my musical alias I didn’t want to create a name that was far away from my real name. I noticed amongst many mainstream artists that the word ‘official’ normally comes after the artists name on their Youtube and Facebook pages.

Mr.Fitz Official was established after trying many different ways of spelling and punctuating the name, also checking the availability on all online platforms was vital. I now had a blank Youtube, Soundcloud and Bandcamp page. I kept my Twitter, Facebook and Reverbnation fans by using my existing pages but changing the name to that of my new alias. I wasn’t happy with the idea of promoting still image videos to a new Youtube page, so a music video seemed the best idea to give the Youtube page some views. In the comments section below I planned to post links to the ep download and social media sites. Although I have demonstrated I can produce music and edit video, I decided that I needed to invest in myself to develop these skills further. I booked a slot with Ryde Studios to shoot a video for ‘Reach For The Skies’ but it wasn’t possible until the 2nd Jan 2015. I posted an apology on Facebook saying I had to postpone the release on 19th December and decided not to give another date as I didn’t know for sure.

After watching the uploaded video for ‘All For You’ over December, I started to dislike it, I thought the whole video lost integrity halfway through, it was really cheesy and was precisely what I was trying to escape from by creating new media pages.

The New Ep… Reach.

After promoting and postponing a release online, fighting with myself about the integrity of my music, and releasing a cheesy video I felt embarrassed behind the scenes, These are the reasons as well as ep title change I didn’t really promote the second track ‘Today Is A New Day’..

 I wanted to wait until the video for ‘Reach For The Skies’ was ready and use it as the main attraction of the release. I decided to change the name of ep to ‘Reach’ and use some freeze frames from the video as the album artwork.

Below is the Band camp site where the ep is available for download

Screen Shot 2015-01-13 at 03.49.43

Here is the sound cloud page

Screen Shot 2015-01-13 at 03.52.45

Youtube channel,

Screen Shot 2015-01-13 at 04.01.26

Below is a picture of the release post,

Screen Shot 2015-01-13 at 04.05.19


After setting up a new Soundcloud, Youtube, Bandcamp and changing the name on my Facebook and Twitter accounts to consolidate the profile I uploaded the three tracks to..

  • Sound cloud
  • Band camp
  • Reverbnation

– free downloads are available from these site.

In an effort of a promotion campaign I uploaded to BBC Introducing and also tweeted Adam Walton from BBC radio Wales however I’m not sure this content is good enough for the radio, there has been no reply.

I have been promoting the music video of Reach For The Skies as the main attraction to this ep on Facebook, then in the comments section is links to my other social media and Bandcamp downloads. I joined a few different music promotion pages in an effort to gain more Facebook fans. I have since promoted the whole ep, music video and download links every other day and will do so for the next month or so.


This project has challenged me greatly. I didn’t meet my original release plan but I am glad that I chose two of my cheesiest acoustic tracks to use as an experiment to find my desired sound bearing in mind I have never produced songs before only electronic music. For future reference I learnt that the production of any music itself must be completed before any promotion is started. Trying to produce tracks off of the same ep whilst promoting it at the same time is too much to handle. I understand now why there are so many subdivisions of the industry such as publishing and production ect.

Although I feel I’m constantly changing as an artist I am quite happy overall with this project. It has made me re-think about my online artistic profile, how I promote my music and put behind me my older amateur sounding tracks. I believe I have created a platform that has a little integrity. I believe I did engage successfully with my audience as I gained more facebook fans over the course of the release. All of my online profiles are all linked together and I now aim to release some new music every three months and will be taking all I have learned and experienced from this project with me.

On Friday the 9th January i decided to release the newly transformed Ep  through the promotion of the music video on social media. Using the video as the main focus point the links are all provided for the download links underneath in the comments section. Although i have uploaded the music to BBC introducing I don’t feel that i targeted an audience outside of my current circle but there is reason behind this, Im currently still in a process of finding my sound. I have a few more songs written and ready for the studio i look on to taking this experience forward with me.

I have learnt through this project that the moment something is recorded, is the moment you can visualise a step forward, so when it comes to being creative with music, if you don’t give it a go, you’ll never know!

”The self is not a thing but a process”
















Ep Update

Posted: January 5, 2015 in Networking Music.


Although I had not updated my blog with my release plan I did create one and start to role it out over december 2014.

Today Is A New Day

  • All For You
  • Today Is A New Day
  • Reach For The Skies

This 3track single is an experiment with two outcomes in mind..

  1. For the first time, produce some of my acoustic songs, experimenting to ‘find a sound‘.
  2. Boost my online profile as a songwriter and producer now this is the career i wish to pursue.

My pre-existing online profile were,






Also BBC Introducing,

This project is still active with two tracks having been released and the final track/available download is to be released between 7th and 11th Jan 2015. My original idea was to release 3 recordings over three weeks. Available for download on sound cloud, iTunes & spotify after the last single release. I would approach my artist & ep promotion on Facebook, twitter,  and also release performances of the tracks on youtube.


On December 1st i announced on my Facebook artist page that i was releasing an ep over the festive period. I asked my friends and family to share the announcement so I also created an image that could be uploaded for promotional post. On December 2nd my repost was shared 23 times and my fans started to steadily grow.

see here,

Whilst editing the performance of the first track ‘all for you’ the shoot span creatively out of control and it became a real cheesy bad effort of a music video..

I decided to release the video for All For You a day early.

I quickly noticed that a couple of my friends were sharing older Facebook and sound cloud accounts in promotion of my new music. In a guest lecture, Kob from Ryde Studios explained that the best way to get the most out of your online social networking profiles was to have every account with the same artist name and all going to the same email address. This was a problem for me as my existing Sound cloud, Youtube and Facebook were all assigned to different email addresses. I decided to make new online profiles for my new music and link them all into one.

At first i was having problems on youtube having the same name as my Facebook page so i had to come up with a new name that all accounts could accept… Mr.Fitz Official was born. A new email address, new sound cloud, new youtube, the same face book fans but with a new name and a application in process for the distribution with iTunes and Spotify. As the new online profiles started to take shape with my repeated profile pictures i liked the aesthetics and i wanted to really think about the material I’m releasing on this new consolidated online profile. I didn’t want the Facebook released video all for you to go out on my new youtube page.

I had an idea..

I should invest in a little production and shoot a decent music video for reach for the skies, the last track of the ep. Upload that on youtube as the only upload (at the moment), direct viewers in the comments section to the sound cloud, iTunes and spotify links and this way I’m directing the traffic through my youtube.

This way Reach For The Skies is my first official single as a songwriter and producer.

On December 19th i made a Facebook announcement the ep release is being postponed. I haven’t actually announced another date. I will know but the end of monday 5th jan. I know its close but i really want to make a good video for reach for the skies. The two recordings of All For You & Today Is A New Day are available on sound cloud. I have uploaded the ep on to BBC Introducing. I haven’t yet uploaded the ep to iTunes or spotify but plan to do so this week.

After the project pitch session for Networking Music I discussed some ideas with Tim, he advised that my idea of starting up a platform/label for collaborations may be a little too ambitious for this point in time. Although i know a couple of local artists i am not established enough in Newport as a singer songwriter and he explained that to get good quality media i would need more than one camera and advanced editing skills. We also discussed how little time we have before the hand in date so i would like to re-turn my attention on to my own music as i haven’t released any material officially in regards to an EP.

Back to my original idea…

Today Is A New Day


Today is a new day is a 4 track ep in promotion to an albums worth of original material that can be released later next year. Finding session players has proven to be difficult so i have produced an effort of a backing track for one song already and aim to do so for the whole EP.

Promotional Plan

I will sign up to PRS for music and look into how i can reach out to a larger audience via Youtube, Spotify or Deezer ect. I will also shoot a video of me recording these tracks in my studio, using them as a back drop to a 2minute documentary film explaining the inspiration of how each track come about and a brief insight to the musical production. Maybe call them ”The Making Of Today Is A New Day”

I will then release one of these videos each week during December 2014 as a promo blog via Youtube and Facebook in order to promote the freemium digital EP for download at christmas time.

Project Pitch.

Posted: November 10, 2014 in Networking Music.









Retail & Distribution. week4

Posted: October 31, 2014 in Networking Music.

”Where do you see the potential for retail growth in your particular scene ?”

I currently still don’t know what scene my music fits into, My inspiration comes from a wide range of music and i might get creative with electronic IDM one day and the next write a song on my guitar, it depends on my mood & inspiration. I’m not sure that my performance skills as a singer are as good as my production, and although the pressure of being centre stage can be financially rewarding, it is also my holdback on trying to establish myself in the local live music scene. I have noticed that i often find myself trying organise sessions and make things happen in regards to a communal music practice. I just love to be around talented people making music.

I have two pseudonyms for the music i create,

Aj-Fitz. – Songwriter & Producer,

AphitZ. – Electronic experimental, IDM, Hardcore Techno and Drum & Bass.

”Im looking into launching my own digital label with a live stream showcase, ultimately i wish to be releasing my own music but also promoting my studio & producing skills for hire. I will be looking to network with local talent and events in turn creating an online community that can tune in to live streaming of jam sessions with interactive q&a.”

I was going to release a solid copy 4track EP for the Networking Music (NM) final brief, but now after blogging a studio session with some other students and the lectures in NM, i have decided to look into another idea. I have realised i am lucky to have the skills of songwriting, producing and performing so It may have the potential to be a future business model or record label.. At the moment it consists of a Facebook and Soundcloud page, I’m thinking of it a branded platform for local talent to collaborate, communalise, release music and share opportunities or projects. I need to research this further and get to work on the promotion and recording of my 4 track EP that will be launched as a freemium incentive. The online streaming of music is not economically sustainable however it is rapidly growing in terms of usage, i think this needs to be considered whilst developing the idea.

  • Things to do…?
  • look into how to be an established digital label
  • how to distribute (spotify, iTunes, ect)
  • find another artist to either collaborate with or record and release them
  • create brand and promote it
  • look at creative commons
  • sign up to PRS for music
  • Sign up to Ustream

Below is a short recording of the first Kaos Soul session at Caerleon Campus Studios.

In the battle against piracy the digital economy act has tried unsuccessfully to restrict shared content online. Although next year there is plans to deter persistent users/downloaders with warnings and lawful information, the act is ”difficult to protect.” It is intrinsic to the future of the music industry that a strong copyright framework can protect the rights of users so this is constantly changing and being reviewed.

”Educating young people on digital consumption is also crucial. The latest OFCOM report shows 12-15yr olds are developing fundamentally different communication habits to those of older generation. Government and industry must work side-by-side to ensure there is a sustainable legal market for UK music in the future.”

 In 2013 the uk saw for the first time that online sales and downloads had out run the Cd and Vinyl industry by approx. 10%. The search for new business models are increasing popular especially in ‘the big four‘ BRIC countries, as  the market for digital music is growing as fast destructive technology can also evolve.

On turning a passionate hobby into a successful industry the revenue is paid usually a 50/50 spilt between the  creators of the music, and those that manage the distribution. There are 3 main areas in the music industry where revenue can be generated,

  • Record Sales
  • Broadcasting
  • Live performance.

Upon looking at some of the graphs in the above link, pages 17-27 show how revenue is distributed amongst the artists and collaborative business’. It proves to be very beneficial to the songwriter, performer, composer and producer of the music of which i am becoming all three with . It will be even more beneficial if i were to be successful in live performance however I’m more interested in a realistic approach to making revenue and advancing my studio skills to a professional standard. Understanding that live performance, producing and writing are the most sustainable sources of income, i now wish to develop my idea of a digital platform or record label for local talent.

”Its now about building communities, drawing circles around existing models and being innovative with emerging technologies.”


The Performance Rights Society established in 1914 which is now in conjunction with MCPS ensures that ”anyone exercising the performing rights are properly licensed and collects an income for the licensing. By monitoring the use of music use or reproduction online, in live shows and by broadcast, they are able to monitor and collect money known as ‘royalties’ from others using your music. They are exclusive to a membership contract and there a few different levels of access through different services they provide.


Intellectual property and copyright. 


Property is rights to own, use & prevent others from using it. Where as intellectual property is a bundle of rights that protect the application of ideas and information that have commercial value. It gives the creator exclusive rights over there creation to prevent others from using it. 


Knowledge is non rivalrous because no matter how many people use the knowledge it will always exist as a source or inspiration. physical property is considered rivolrous as one persons use prevents the other. Knowledge is considered public goods as it beneficial and can be use by everyone. Intellectual property is a time limited exclusive right to an idea,. Intellectual property has three main functions, the first is to incentivise knowledge and wealth creation. 2. to accumulate knowledge in a culture so it can develop something to protect.  If information is free to everyone then anything is possible, IP creates a protection plan and in turn generate wealth. 3. to protect a distinctive identity, create a brand image and capitalise on it. The cost of creating new knowledge is much more than the cost to replicate the knowledge so IP becomes the saviour and grace in terms of protecting the idea for the creator, and in turn generating revenue. IP is way to incentivise new ideas and material, It is available to everyone and protects them too.

Copyright comes to the creator and into existence the moment that a product is created. 1710 is when copyright was created.

Two different types of rights,

Natural rights and positive rights

Natural rights apply when the the creator has created something and is credited for the ideas and skill and labour.

Positive rights apply when something is created under statute.. i.e. under a lawful contract.

The public needs to know about the knowledge for it to have a positive right. but can raise the question of the original creator take Facebook for instance. In the romantic era artists were thought to be for the public good and considered enlightened slightly however the idea of art provided

The marketisation of art created this anonymous market, where the artists supplying common knowledge for the greater good was supported heavily by patronage, Now it was accessible to a larger group i.e. ‘more common’ people it helped the decline of the romanticism.

Copyright in the uk was created to limit the monopolies of publishers. In time it stopped becoming a public service and more about publisher gain the money.  Copyright now only exists for generating money. Copyright has developed over time slowly and in small amounts so that capitalisation is always possible in a changing world. Copy right restricts people from using the idea but you can now license it to people now.

A musician or artist can apply copyright to there own expression of the creation, however must have been inspired by somewhere so may not be entirely original, it still has copyright protection over its indifference..

Copyright exists only when a digital recording or clerical copy is created, it deosnt need to be published just initially recorded for copyright to take affect.

Copyright is infringed when a piece of work is copied however this is defined by quality not quantity. ‘Fair use’ is a term used when a copy of an idea is created but it benefits the greater public..

A recorded song, has two different applications of copyright. the composition and the lyrics belong to the author and the recordings and the broadcast of it belong to the recording label. Copyright exists for 70years now since the recording which always re-directs the revenue back to the labels. One group of people believe cultural knowledge is profitable so therefore restrict it through copyright where as some people believe the value comes from giving it to the people and it time will catalyse new creations and products.


Spotify and itunes restrict there access which creates revenue/ profit,

Creative commons allow artists to create work and release it for free but still gain a value. 

The digital economy act allows the government to change the law at anytime because of how fast things are changing due to technology. It can block or prosecute you for internet piracy or illegal downloads. Lately, net neutrality is becoming more of a developed idea that the government are trying to implement..

they tried to creates a single blanket licence fee but it failed, it was too hard to enforce.

Industry Lobbying,

Exists when the RIAA & the BPI have shaped Ip laws and legislation. Because of disruptive technology that is developing at such a rate, it will eventually overpass the constant changing laws, they will have to think more long term in business model ideas instead of changing laws all the time. Lewis Hyde believes that we often refer to talents or arts as ‘gift’ so the product in turn should be considered a gift. ”Using my gift i have created this, it shouldn’t be a product. A commodity as a gift loses its value the more it is being used, but a piece of art as a gift inherits more values as it is being share and enjoyed by others. ”An offering”

Freemium has become the new business model, a combination of access to free information online. It doesn’t just apply to digital methods for instance a supermarket cheese board giving free samples as marketing technique. The model focuses on the one to one interaction or relationship with the customer. Its now much more cost effective to create restricted subscriptions in the hope of committed purchase than it is on the older model.

the music business modle operates in two ways now.

Streaming – free music available to listen and watch,

Example, physical business model which exludes adverts ext.. Sky.,

Networking Music #1

Posted: October 28, 2014 in Networking Music.

Today Tim introduced us to the module and discussed the final brief!

Looking at music since the agricultural age and how the industrial revolution had changed the way music was consumed. Printing and publications became much easier to replicate and produce on mass scales and so did the vinyl industry. Then we scanned over the concept of Fordism and the beginning of mass manufactured items.


Harris Ford, was at the forefront of the mass industrial revolution. He basically standardised the items and made them cheaper therefore more accessible to the public, As if it were a method or science.”

Then we looked at how the internet and social media had detriment impact on the music industry.. The music industry became infantile and was forced to construct new business models that would work online. The internet consists of three layers being, Coding – (free and open source to everyone) The website itself, which is created by web designers and programmers. & then the content created by anyone. Here it created it really hard for an online business model to work because interwoven layers of programmers could make whatever they want, the users and coders who make and own the websites, & then the fact the code is open source it leaves the regulation hard to happen..

Digital Economy Act.

(google – research more)

On a quest to stabilise the market, The industry are trying to share some freemium material as a business model, such as URL’s instead of the song itself,  ..The focus turned from making money to quantification and measurement such as youtube hits and shares… these have basically gained cultural value and almost seen as a new currency.

We then looked at disruptive technology & how it effects and changes the tradition of the past in the music industry.. Technology has proven new business models to not last long as the internet is an ever-changing and growing entity. Information is becoming more accessible and at much faster rates.

Longtail Effect

The internet had invoked the ‘long tail effect’ which basically states that one song can make just as much money in three months as a smash hit will in two weeks. It doesn’t make the amount of money in a short lifespan however can sustain a healthy balance over a longer period of time. Although its commonly thought of as faulty it still allows musicians can make profit and create niche markets for themselves.

The internet had spawned a new digital age and audience however there are many divisions of popular cultures that found home before the internet, <–these being dependable customers to record labels)  This allowed the industry to capitalise on those separate groups of cultures. There was so much available on the internet in a short space of time that niche markets and followings began to fail as market. Simon Reynolds defines hyper-statis as a condition brought out by nostalgia and refers to the process of an abundance of the same work but in a different styles.  These will clog up the internet because the mass production of amaturised content prevents any development of niche followers and scenes.